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Mintel Sees Room for Improvement in Body Care

Consumers respond to hand lotions and other products.

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By: TOM BRANNA

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Despite endless body care product introductions boasting claims of being long-lasting, non-greasy or effective on dry skin, a new Mintel report reveals that the majority of those who slather it on are not happy with the products they have to choose from. Among lotion-wearers, 79% wish hand and body lotion lasted longer, while nearly half often feel like they still have dry skin, even right after applying the lotion. In addition, 38% of users think hand lotions are too greasy and 37% often fee...

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